Company Profile
EF English First, a division of EF Education First, is one of the largest providers of English language learning in the world, with students of all ages and teachers who are passionate about their jobs in the classroom and life abroad. Currently, EF English First is hiring professionals and graduates who are looking for an amazing year or 2 abroad, to develop a new career or travel and experience life overseas.

Job description

  • Embody EF core values and set a service-oriented, collaborative culture in the center through role-modeling
  • Attract and hire quality employees, train, motivate and engage staff at all levels, retain star performers
  • Engage with customers actively and personally, and create an environment in which all staff treat our customers respectfully, like they are yours first or last
  • Get your hands dirty and dive into the details of the business, and always identify new ways to deliver the best customer services
  • Take care of customer complaints and refund process, turn unhappy or angry customers into our advocate
  • Drive sales revenue through new customer acquisition, referral from and retention of current students and retention
  • Monitor the center performance through verification and analysis of financial reports, sales reports and student satisfaction reports (NPS results); makes sure center is in compliance with all EF English Center processes, policies and procedures
  • Work closely with regional and national teams to ensure consistent product and service delivery, including CSO, Operations, Education Service, Product Development, RED, Finance and Payroll teams; always provide feedbacks that help improve our business continuously
  • Ensure a safe, clean, delightful working and learning environment for staff and students
  • In a nutshell, run and grow a meaningful business with sound financial result, through people and service

At EF, we have a saying “there is no fixed career path”. This means, you decide your own career growth in an industry with enormous potential. Having said that, a Center General Manager is a pivotal role at EF that opens up many opportunities within EF, including but not limited to:

  • Growth within the same product, in a job with bigger P&L responsibilities, or in a job with functional responsibilities
  • Growth outside the current product, in a management role in other EF products within or outside of China


  • Hold a degree or higher qualification, overseas study or working experience is desirable
  • 7+ year work experience with at least 3 years on senior management position in fast-paced growth environment. Had independently handled overall management and experienced work with people from different culture.
  • Have proven track record in team leadership and management, proven track record on hiring, training, developing staff, and retaining star performers
  •  Result driven, have strong sales background, have proven record on achieving sales, and/or service target
  • Can communicate effectively in both Chinese and English in a multicultural environment
  • Excellent interpersonal skills and communication skills
  • Are passionate about and capable of running a quite independent P&L
  • Self-motivated and comfortable working under pressure while maintaining a positive spirit
  • Are flexible to work Saturdays and Sundays due to the nature of our business

Sounds interesting? Apply here!




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